Life Fitness is a global fitness company that provide equipment and gym solutions to consumers and facilities around the world. Getting its start with the iconic Lifecycle exercise bike, Life Fitness continues to develop and innovate cardio, strength and group training products in the fitness industry.
We updated and redesigned their digital presence into a modern, fully-responsive experience. Our solution included reorganizing their product categories, creating multiple page layout templates to be used across their enormous range of fitness products, and planning for language translation. We crafted a bold, contemporary look-and-feel that compliments their dynamic photography and energetic tone. We created a responsive interactive prototype used for client approval and well as a guide for our dev team.